In this marketing-oriented world, we are surrounded by advertisements everywhere. They have become such an unavoidable part of our lives that we try to overlook them on TV, billboards, metro stations, and every possible place we come across them.
But once in a while, we come across some socially relevant advertisements. They grab our attention and tell a powerful story. They deliver strong social messages with such ease that both the brand and issue etched in our minds forever.
So here are some of the best Indian advisements that put light on social causes which are worth watching.
Swachh Bharat Abhiyan Ad- Cleanliness Is Next To Godliness
This ad features Kangana Ranaut in the role of Goddess Laxmi along with other TV actors, including Ravi Kishan, Isha Koppikar and Amitabh Bachchan who narrates the ad. In the advertisement, a woman throws out the trash from her home without thinking about the people downstairs. A panwala cleans his kiosk while littering the street. An office-going man throws the trash out of his car’s window. Each of these people has a photo of Goddess Laxmi, which disappears while they litter the street and their surroundings. Later, Kangana Ranaut appears in the ad as Goddess Lakshmi who only stays where there is cleanliness. So this ad is a suggestion to the God-fearing common man than Cleanliness is next to Godliness. And urges them to maintain cleanliness not just at home but in their surroundings as well.
Dekh Le By Whistling Woods International
This ad by Whistling Woods International is a strong take on men who stare at women in public and treat them as objects. The ad displays four instances where women are being ogled by men with a relevant background song “Dekh Le Tu Dekhte Hue Kaisa Lagta Hai.”
The ad starts with two guys on a bike staring at the thighs of a girl wearing shorts and riding a scooter. In the second instance, three men in a bus stare at a girl’s cleavage while she is asleep on the shoulder of her friend. In another scene, a man ogles at a woman’s waist with a tattoo on it. And in the fourth instance, a man traveling in a train stares at a woman wearing a burqa. Later in the ad, one by one, all the men in those four instances are put to shame when women flash a reflective surface on their faces. That shows the men how stupid they look when they stare at women with their shameful intentions.
Ariel- Share the Load
This ad is a touching initiative by Ariel that sends across the powerful message that domestic chores are not just the responsibility of women. The ad displays a woman juggling between household chores and laundry while being on a work call. She makes tea for her husband, attend her father and clears the mess scattered by her son. The father watches her daughter handling several responsibilities at once. While her husband sits in one place watching TV and does nothing to help. He realizes how he set the wrong example for his daughter while bringing her up that only women are supposed to handle domestic responsibilities. At that moment, he decides to change by helping his wife with the household chores. This ad tries to send the message that helping around the house isn’t just a woman’s job. Men should share the load as well.
Vogue India- Boys Don’t Cry
With this ad, Vogue tries to convey the message that the serious issue of domestic abuse can be addressed at the early stage by changing the way we raise boys. Growing up, we all have seen people teaching boys that “Boys don’t cry” as it is considered the sign of weakness something that only girls can do to express their emotions. This core message is etched in their mind that crying portrays them as a sensitive individual, which is a girl’s domain and boys are not supposed to behave like that. So, these boys develop aggression and resort to violence as a way to express their views.
In this ad, there are shown several instances in a boy’s life where he starts to cry. While being sent to school, being taught to swim against his wish, being taken to a doctor’s clinic or being heartbroken after a relationship ends. But every time he starts to cry, he is nagged by parents and friends and told that “Boys don’t cry.” In the end, a boy is shown on the verge of crying while he twists the arm of a girl and leaves her on the floor after the incident of domestic abuse. Madhuri Dixit narrates in the end that we always teach our boys not to cry, but it’s high time we should teach them not to make girls cry.
Dove- Let’s Break the Rules of Beauty
The ad begins with a woman narrating that in India, there are 631 million women, but there is still only one face of beauty. Growing up in India, all girls idealize tall, thin, and gorgeous as the beauty standards and very few of them are able to match them. Throughout their life, this complex runs in their mind like an undercurrent. The advertisement shows women from the entire country having different complexions, age, and body shape. It attempts to break the conventional notion of being beautiful. In recent years, the country is observing sincere initiatives towards women empowerment. The aim of the ad film was to depict beauty as a source of confidence and it seems that it has succeeded in it. The ad has substantially strengthened the debate of evolving ideas of beauty in India.
The deep and powerful messages conveyed through these advertisements are commendable that challenges the stereotypes predominant in our society.